I’ve been with the San Diego Pretzel Co. since 2005.   My nickname is the “The Wolf” (taken from Harvey Keitel’s character in Pulp Fiction) because I’m the “go to guy” who gets things done.  And, I can do just about everything:   I bake and roll pretzels, order products, pack and ship goods to our customers, set up & break down trade shows, fix machinery, orchestrate special catering events such as our recent event with Jack in the Box.  They say I do all this with a casual smile.  Smiling is easy for me because I love my job.  I’m also a proud husband and father to my son, Ayden.  My family makes me smile, too.

Jesus Lira
Production Supervisor
"The Wolf"