We feel your company is an integral part of the San Diego Pretzel Company. As such, these instructions have been prepared to help merchandise your pretzels for higher profits and continued customer satisfaction.

Maintaining Freshness – Very Important!

Much care has been taken to maintain freshness at the pretzel factory. Out of the oven, while still moist and steaming, the pretzels are instantly frozen. Inventory is cautiously rotated at the factory so pretzels do not stay in the freezer for more than a two-week period.   When delivered the pretzels should be as fresh as if they just came out from the oven – just a few hundred degrees cooler. Once delivered, and in your hands, please take the following precautions:

  1. When in storage, keep pretzels frozen.
  2. Take the approximate amount of pretzels to be used out from the freezer. Thaw in sealed plastic bags.
  3. For maximum freshness, pretzels should be heated right at the point of sale.
  4. Shelf Life of Pretzels: 7 Days Room Temperature, 21 Days Refrigerated, 9 Months Frozen. 

To Heat Pretzels At The Point Of Sale:

Microwaving – Microwaving is a clean, safe, fast, and cost efficient means to heat pretzels. Little space is needed, and multiple ovens can be used at the same time. Microwaving produces a soft, fresh tasting, moist pretzel heated throughout the center. Small 500 to 600 watt units are preferred over larger units with higher wattage.

To serve: Place pretzel on sandwich wrap. If salting, spray pretzel with water and dip into pretzel salt. Heat in the microwave oven on sandwich wrap for 30 seconds. Double heating time to one minute for frozen pretzels. Caution must be taken to make sure the pretzel is microwaved just until heated. Overheating will dry out the pretzel and produce a rubbery textured product. The “pretzel jerky” will find very few satisfied customers.

Small Convection Ovens- By circulating hot air, heat penetrates quickly and evenly producing a heated pretzel with a crisp crust. Ample electricity must be available since a single unit requires a minimum of 1800 watts compared to a microwave’s 500 watts.

To serve: If salting, spray pretzel with water and dip into pretzel salt. Place in a preheated 400-degree oven for approximately 20 to 30 seconds until pretzel is warm and crisp. Remove from oven with a pair of tongues or spatula and serve on sandwich wrap. 

Butane or Charcoal Grill- Grilling is an excellent way to heat pretzels out doors or when electricity is not available at special events and fairs. Grilling produces a crisp, slightly charred, full-flavored pretzel – a gourmet treat. Caution must be taken to make sure the grill is in a safe place away from the reach of children. A fire extinguisher must be present at all times.

To serve: If salting, spray pretzel with water and dip into pretzel salt. Place on a preheated grill pretzel bottom side down. Cook for about 10 seconds. Turn pretzel over, and grill on topside for another 10 seconds. Take care to make sure grill is high enough from the flame to prevent burning. Place bottom side of the pretzel on sandwich wrap and serve. 

Large Bake, Pizza, Convection, or Rack Ovens – These ovens can serve hundreds of pretzels at the same time for large group catering.

To serve: Place pretzels bottom side down on 18” by 24” sheet pans. (Note: Bulk cases of pretzels are layered on pan liners that can easily be slipped on to a sheet pan.) If salting, spray with water and sprinkle with pretzel salt. Bake in a preheated 400-degree oven for about 3 to 4 minutes until pretzels are hot and crisp. Allow twice as much time for frozen pretzels.

Vollrath Hot Food Merchandisers – A Humidified Hot food warmer, very important to ensure there is water in the humidity resevoir pan at all times.

To serve: Preheat unit for 15 mins at 140 Deg F. Refrigerated or Thawed pretzels are 10 minutes until ready, Frozen pretzels take 20-30 minutes. Heating times based on full load in warmer, heating less pretzels will take less time. We recommend salting the pretzels as served to minimize the debris and cleaning time. Turn unit down to 120 Deg F for holding temperature to maximize the warm shelf life  of the product.


Serving soft pretzels is as easy as 1-2-3

Using a spray bottle and
 sandwich wrap.
 Spray pretzel with water.
Grabbing the wrap, place the
pretzel into a shallow dish of salt.
Tap the pretzel on the edge of the
 salt dish to eliminate excess salt and
heat as directed.
prepare-1 prepare-2 prepare-3


Dry cinnamon sugar mix can be applied to the pretzels in the same process as above. For a more savory experience, butter, margarine, or oil may also be used in place of water.